Overview
Freelance Copywriter Jobs in London Area, United Kingdom at Switch
Title: Freelance Copywriter
Company: Switch
Location: London Area, United Kingdom
AT A GLANCE
Duration: Start 13th July – July 31st, 2026 With the potential for ongoing work
Engagement: Full-time contract – Outside IR35
Location Hybrid – Egham, Surrey (Tue & Thu on-site)
Day rate £350-£420 / day (dependent on experience)
Hours: 8:30am – 5:00pm
Experience: 2+ years
Reports: to Creative Director
OVERVIEW
At Switch Creative, we’re looking for a Midweight Copywriter to work directly with one of the most recognisable names in car rental.
This isn't a traditional agency brief, it's a chance to get under the skin of a global brand, shaping the words that reach millions of customers across campaigns, channels and countries.
You're a writer who thrives on variety. One morning, you're nailing a six-word headline, the next you're crafting a 200-word brochure page that actually makes people want to read it. You know how to shift tone without losing your instinct, and you understand that great copy isn't just well-written, it works.
You'll collaborate closely with designers, adapt your voice across a range of international brand identities, and report directly into the Creative Director. Your ideas won't disappear into a briefing document. They'll see the light of day.
KEY RESPONSIBILITIES
- Write short-form and long-form copy across: display advertising, video scripts, websites, brochures and billboard campaigns.
- Interpret and apply differing tones of voice for a portfolio of international brands.
- Produce persuasive, audience-specific content for both B2C and B2B audiences.
- Collaborate with designers and the Creative Director to develop integrated creative concepts.
- Work across multiple projects simultaneously, delivering accurate, polished copy to agreed deadlines.
- Contribute ideas and copy concepts at the briefing stage, helping shape campaigns from the outset.
- Proofread and self-edit all copy rigorously, ensuring it is error-free and on-brand before submission.
- Stay up to date with industry trends, audience behaviour and competitive messaging.
SKILLS & EXPERIENCE REQUIRED
- 2+ years of professional copywriting experience, ideally within a creative agency
- or in-house marketing team.
- Demonstrated versatility across short-form and long-form copy formats.
- Experience adapting tone of voice across multiple brands or product lines.
- Strong understanding of writing for social media, video, digital and print channels.
- Ability to write persuasively for both consumer and business audiences.
- Excellent grammar and editing skills with a meticulous eye for detail.
- A portfolio demonstrating range, creativity and commercial copywriting ability.
DESIRABLE SKILLS
- Experience writing for international markets or global brands.
- Experience working alongside designers in an integrated creative team.
- Familiarity with SEO principles and writing for organic search.
ABOUT US
Switch Creative is a UK creative agency built around one idea: creativity should earn its place on the revenue line. We work with organisations selling complex, high-consideration products and services, connecting brand, demand and sales into one performance system that drives real commercial growth. Visit: https://www.switchcreative.uk.com
