Overview

Head of Brand Marketing Jobs in United Kingdom at Thrivin

Title: Head of Brand Marketing

Company: Thrivin

Location: United Kingdom

Thrivin is a fast-growing women's activewear brand built around a simple belief: when you look good, you feel powerful. Founded in 2023, we create sculpting, confidence-boosting activewear designed to help women feel stronger, more confident, and more empowered in every part of their lives.

As we continue to scale globally, we are entering the next phase of our growth journey: building a truly iconic brand. While our Performance Marketing function has successfully driven customer acquisition and growth, we are now looking for a Head of Brand Marketing to establish and lead our brand marketing function from the ground up

.
This is a rare opportunity to help shape the future of an emerging category leader and define the long-term brand DNA that will guide every customer touchpoint for years to com

e.
The R

oleWe are looking for an experienced, commercially minded, and creatively ambitious Head of Brand Marketing to build and lead Thrivin's Brand Marketing function. Reporting directly to the Founder, this role will be responsible for translating the founder's vision into a cohesive, scalable, and distinctive brand strategy that strengthens awareness, affinity, and long-term customer loyal

ty.
We already have an established CMO leading Performance Marketing, Paid Media, and customer acquisition. Instead, this role will focus on the long-term development of the Thrivin brand: defining who we are, what we stand for, how we show up in culture, and how we create emotional connection with our commun

ity.
The ideal candidate has experience building brands within high-growth DTC, ecommerce, fashion, activewear, beauty, or lifestyle businesses and understands how to create brands that become category leaders rather than simply successful adverti

sers.
What You'

ll Own
Brand Strategy &

  • VisionDevelop and own Thrivin's long-term brand strategy and posi
  • tioningPartner closely with Founder to translate her vision into a clear and scalable brand fr
  • ameworkDefine and evolve Thrivin's brand DNA, values, voice, messaging, and customer
  • promiseEnsure consistency across all customer-facing channels and touc
  • hpointsBuild a brand platform capable of supporting global expansion and long-term
  • growthEstablish clear brand guidelines that inform creative, content, campaigns, partnerships, and product story

telling
Brand Campaigns & Stor

  • ytellingLead the development of brand campaigns that build awareness, emotional connection, and cultural r
  • elevanceCreate compelling storytelling frameworks that elevate Thrivin beyond product-led m
  • arketingDevelop campaign concepts that support both brand building and commercial ob
  • jectivesPartner with Creative, Social, Influencer, Ecommerce, and Performance teams to bring campaigns
  • to lifeEnsure every campaign strengthens the overall brand narrative and pos

itioning
Community & Brand E

  • xperienceDefine how Thrivin builds relationships with its community both online an
  • d offlineDevelop strategies to deepen customer loyalty, advocacy, and emotional e
  • ngagementIdentify opportunities for community initiatives, events, partnerships, and brand ex
  • periencesCreate programs that strengthen customer connection beyond tra

nsactions
Brand Comm

  • unicationsOwn brand messaging across al
  • l channelsEnsure consistency of tone of voice and storytelling across social media, email, campaigns, website content, PR, and pa
  • rtnershipsDevelop messaging frameworks that strengthen customer understanding of
  • the brandCreate clear guidelines for how Thrivin communicates internally and

externally
Consumer & Mark

  • et InsightsDevelop a deep understanding of Thrivin's customer, community, and mark
  • et positionIdentify cultural trends, consumer shifts, and opportunities relevant t
  • o the brandTranslate customer insights into actionable brand
  • initiativesMonitor competitor activity and category developments to ensure Thrivin remains dif

ferentiated
Brand Tea

  • m LeadershipBuild and lead Thrivin's Brand Marketing function as the co
  • mpany scalesEstablish processes, frameworks, and priorities for brand marketing
  • initiativesCollaborate closely with the Founder, Creative team, Ecommerce, Product, Influencer, and Performance Mar
  • keting teamsAct as the key brand steward across the
  • organisationEnsure brand decisions support both long-term equity and comme

rcial growth

What We'r

e Looking

  • For:
    Experience8+ years of experience in Brand Marketing, Brand Strategy, Consumer Marketing, or re
  • lated functionsSignificant experience within DTC, ecommerce, fashion, activewear, beauty, wellness, or l
  • ifestyle brandsProven experience building or scaling brands within high-growth cons
  • umer businessesExperience working for category
  • -leading brandsExperience partnering closely with founders, creative directors, or entrepreneurial l
  • eadership teamsDemonstrated success creating brand strategies that drive both awareness and commerc
  • ial performanceExperience leading integrated brand campaigns across mu

ltiple channels
Skills &a

  • mp; CompetenciesExceptional brand-building instincts and st
  • rategic thinkingStrong understanding of consumer psychology and b
  • rand positioningOutstanding storytelling and comm
  • unication skillsDeep understanding of modern DTC and
  • ecommerce brandsAbility to balance creativity with comme
  • rcial objectivesStrong stakeholder management and in
  • fluencing skillsComfortable operating in a fast-moving, entrepreneu
  • rial environmentHigh level of ownership an
  • d accountabilityAbility to build functions, teams, and proces
  • ses from scratchStrong creative judgement and aes

thetic awareness
Success in Thi

  • s Role Looks LikeThrivin develops a clear, differentiated, and highly recognisab
  • le brand positionCustomers connect with the brand emotionally, not jus
  • t transactionallyBrand consistency improves across every cu
  • stomer touchpointCommunity engagement, loyalty, and advocacy strengt
  • hen significantlyBrand campaigns become culturally relevant and comme
  • rcially impactfulThrivin builds a brand platform capable of supporting international growth
  • for years to comeThe Founder has a trusted strategic partner capable of helping bring her long-te

rm vision to life

  • Why Join Thrivin?Build and lead an entirely new function at one of the fastest-growing bran
  • ds in the categoryPartner directly with the Founder and help shape the futu
  • re of the businessHave genuine influence over how the bran
  • d evolves globallyJoin an ambitious, entrepreneurial team during a pivot
  • al stage of growthFully remote w
  • orking environmentThe chance to help build the next iconic women'

s activewear brand

Apply

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