Overview
Marketing Director Jobs in Miami, FL at RAV Bahamas
Director of Marketing & Brand Strategy
Luxury Residential Development | Waterfront Communities | Marina Assets
The Opportunity
We are seeking an accomplished marketing leader to develop and execute a best-in-class marketing platform supporting a portfolio of luxury residential developments, waterfront communities, marina assets, and lifestyle-driven real estate projects. This position reports directly to ownership and offers the opportunity to help shape the growth and market presence of a unique development portfolio targeting affluent and high-net-worth buyers.
Key Responsibilities
· Develop and execute overall brand and marketing strategy.
· Create annual marketing plans and budgets.
· Establish measurable lead-generation objectives.
· Oversee website strategy and digital presence.
· Lead social media and content marketing efforts.
· Manage search, digital advertising, and targeted marketing campaigns.
· Implement and manage CRM and lead tracking systems.
· Develop lead nurturing and marketing automation programs.
· Develop media relationships and public relations opportunities.
· Coordinate influencer and luxury lifestyle partnerships.
· Oversee photography, videography, and creative production.
· Manage advertising agencies, consultants, and creative vendors.
· Develop campaigns supporting residential inventory, lot releases, and future development launches.
· Track lead volume, cost per lead, campaign performance, and marketing ROI.
· Deliver monthly executive marketing reports and recommendations.
Qualifications
· Minimum 10 years of senior marketing leadership experience.
· Proven success marketing luxury real estate, resort, hospitality, branded residential, or luxury lifestyle projects.
· Strong digital marketing expertise.
· Demonstrated lead-generation success.
· Experience managing significant marketing budgets.
· Experience with CRM systems and marketing analytics.
· Exceptional communication and presentation skills.
Personal Characteristics
· Strategic thinker.
· Creative leader.
· Data-driven decision maker.
· Entrepreneurial mindset.
· Luxury brand sensibility.
· Proven leadership capabilities.
Compensation
Competitive base salary, performance bonus opportunity, and executive-level growth potential. This position reports directly to ownership.
Pay: From $75,000.00 per year
Work Location: In person
Title: Marketing Director
Company: RAV Bahamas
Location: Miami, FL
