Overview
Marketing Specialist Jobs in United Kingdom at CBSbutler
Title: Marketing Specialist
Company: CBSbutler
Location: United Kingdom
Are you passionate about building customer journeys that drive measurable business growth?
Our client, a global fintech business is seeking a Performance Marketing Specialist (B2C) to join a high-performing growth marketing team responsible for driving customer engagement, retention, and revenue across key European markets.
This is a 12 month contract (with potential for extension) working on a hybrid basis from the client's London office (or remotely if further afield) owning end-to-end lifecycle programs, shaping customer experiences at scale, and influencing the future of rewards, loyalty, and growth initiatives within a globally recognised fintech business.
What You'll Be Doing
- Develop evergreen always on CRM campaigns that drive business outcomes
- Manage audience segmentation and targeting to optimize campaign performance
- Collaborate with leadership, finance, and analytics teams to align strategies and reporting
- Oversee the delivery of seamless end to end experiences across channels (app, email, web, onsite)
- Embed relevant content across customer lifecycle stages to address key needs
- Driving growth in EU markets across the full lifecycle (Performance Marketing function)
- Build out e2e journeys that encompass comprehension, triggers, incentives, referrals
- Exposure to next best action roadmap and execution/optimization
- Build out more programs that enhance the Rewards/Loyalty program
About you:
- CRM/ Performance Marketing Experience on Owned & Operated channels (Paid media would be highly desirable)
- Expertise with Adobe (used for customer journeys) and Looker via Google
- Analytical mindset, ease working with analytics
- Test & Learn Mindset
- You will have strong Fin Tech experience
- Experience with business reporting would be highly desirable
- Experience with setting up experiments (test/ control), ideal but not essential
Why This Opportunity?
You will be part of a fantastic high performing team, owning growth initiatives across multiple European markets. You will build sophisticated lifecycle journeys that directly impact customer growth and retention and you will get to collaborate with talented marketers, product teams, analysts, and business leaders
If you're passionate about growth, customer lifecycle strategy, experimentation, and using data to create exceptional customer experiences, we'd love to hear from you.
