Senior Revenue Analyst – FTC 12 months

Shape Revenue Strategy. Drive Commercial Performance. Lead Through Insight.

We’re looking for an experienced and commercially focused Senior Revenue Analyst to play a pivotal role within our Revenue Optimisation team. This is an exciting opportunity to combine strategic thinking, data analysis, stakeholder engagement, and team leadership to maximise revenue performance across key routes.

As a Senior Revenue Analyst, you’ll be responsible for driving revenue growth through effective yield management, pricing strategies, and capacity optimisation. You’ll own a portfolio of services, ensuring the right fares are available on the right trains at the right time, while balancing customer demand and managing overcrowding.

Working closely with the Northwest Route Revenue Manager, you’ll act as a key link between analysts and managers, providing leadership, coaching, and commercial insight that influences wider business decisions.

What You’ll Be Doing

Revenue & Yield Management

• Develop and implement revenue management strategies that maximise route performance and exceed revenue targets.
• Own a portfolio of train services, optimising pricing, allocation, and inventory to drive revenue and yield.
• Monitor booking trends, customer demand, and market performance to identify opportunities and risks.
• Balance revenue growth with customer experience by managing capacity and overcrowding through effective pricing strategies.

Analysis & Commercial Insight

• Use revenue management tools and data analysis to generate actionable insights and recommendations.
• Identify trends and communicate findings clearly to support wider commercial planning and decision-making.
• Continuously evaluate route performance and recommend improvements to maximise returns.

Leadership & Team Development

• Lead, coach, and support a Junior Revenue Analyst, providing clear direction and performance management.
• Foster a high-performing, collaborative culture through mentoring and knowledge sharing.
• Support the development of the wider Revenue Optimisation team.

Stakeholder & Project Management

• Act as the primary business-as-usual contact with the revenue management system supplier, helping to enhance tools and processes.
• Lead or contribute to strategic projects that improve revenue management capability and business performance.
• Build strong relationships across the organisation, advocating for revenue management and communicating commercial strategies effectively.

Please see the attached role profile for detailed information about this role.

Benefits include:

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operators fares for leisure travel)
• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operators

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.